Global settings helps to set home page title, description, site title, description, default site image, global Facebook information, global twitter information, knowledge graph.

1. Home #

a. Title

Here you can set SEO title for home page. Click on the tags or press # to insert variables into your website title. These tags will be rendered to their respective values during processing. Recommended length: ≤ 60 characters for title.

b. Description

Here you can set SEO meta description for home page. Click on the tags or press # to insert variables into your website title. These tags will be rendered to their respective values during processing. Recommended length:  50-160 characters for description.

2. Site #

Here you can set various sitewide information. This information will be used as a fallback if required resource doesn’t have this information.

a. Image

Default image for the website. This image is used as a fallback for posts/pages that don’t have any images set.
b. Facebook

Default image for the Facebook. Ideally it should have 1.91:1 aspect ratio with width ≥ 600 px.

c. Twitter

Default image for the twitter. Should have 2:1 aspect ratio with width ≥ 600 px.

d. Title Separator

Default separator to be used to separate title to tagline etc.

3. Knowledge Graph #

Knowledge Graph Settings Documentation #

The Knowledge Graph settings in Ladder SEO help Google understand your website’s identity by providing structured data about your business or personal brand. This enhances search visibility and increases your chances of appearing in Google’s Knowledge Panel and rich results.

Website Information #

Website Name #

• This is the primary name of your website.
• Google may display this in search results, particularly on mobile.
• If left blank, it defaults to the Site Title.

Site Title #

• This is the default title of your website, as set in your WordPress settings.

Alternate Title #

• A shorter version of your website name or an acronym.
• Useful when your website has a long name but is commonly recognized by a shorter version.

Text Separator #

• The symbol that separates elements in your meta title (e.g., -, |, •).
• Default is {{site_title}} but can be customized.

Person or Organization Representation #

Person or Organization #

• Choose whether your website represents a person (like a blogger or influencer) or an organization (like a business or brand).

Choose A Person #

• Select a person from the WordPress user list to represent your website.
• Ideal for personal blogs, portfolios, and professional sites.

Organization Name #

• The official name of your organization.
• If left blank, it defaults to {{site_title}}.

Alternate Organization Name #

• A shorter name or acronym of your organization.
• Helps Google recognize alternative ways users refer to your brand.

Organization Description #

• This is your business description. {{tagline}} is used by default.
• A detailed description helps Google better understand your brand and improves Knowledge Graph results.

Local Business Information (For Local SEO) #

Organization Address #

• Helps improve Local SEO rankings.
• Ensure this matches the address listed on Google My Business for better consistency.

Contact Person #

• The designated contact person for your organization.
• Helps establish credibility and trust with search engines.

Opening & Closing Hours #

• Define your business hours (in 24-hour format).
• Essential for local businesses appearing in Google My Business and Google Maps.

Email & Phone Number #

• The official contact details of your organization.
• Google may display these in rich snippets and knowledge panels.

Additional Business Information #

Founding Date #

• Specify the date your organization was established (dd-mm-yyyy).
• Helps Google verify your business’s authenticity.

Number of Employees #

• Adds more credibility to your company’s profile.

Organization Logo #

• Upload a high-quality logo for Google’s Knowledge Graph.
• Recommended size: 112x112px (minimum), in PNG, JPG, or SVG format.

By configuring these settings properly, Ladder SEO ensures that Google, Bing, and other search engines correctly understand your brand identity and improve how your website appears in rich search results. 🚀